Digital Marketing
Today, we live in the “Digital Age.” I mean…you are currently on our website, reading this description. Since the invention of the internet, the digital age has expanded drastically, and it is not slowing down, it’s expanding faster and faster by the day. With the rise of the digital age, came the rise of Digital Marketing.
What is Digital Marketing?
We won't bore you with a long and boring definition from the AMA. Einstein once said, "If you can't explain it to a six-year-old, you don't understand it yourself." We're not insinuating that you are no smarter than a child, but not everyone understands complex and technical terminology. In a nutshell, digital marketing is carrying out different marketing processes using digital platforms.
Why is it Important?
Society and most of the global economy is dependent on technology, especially the internet. In an age where consumers spend most of their time online, digital marketing has become a crucial component of a successful marketing strategy. Why? There are so many benefits and countless tools, to increase your exposure on digital platforms. In the past, companies had to create campaigns with consideration of more than one particular segment. With digital marketing, you create a campaign for a specific target audience, and those who meet your desired criteria, will be exposed to your ad, brand, site, etc. This saves you time and money. Most of the digital marketing platforms and methods are more affordable than you may think.
Digital Marketing Platforms We Work With
Search Engine Optimization (SEO)
Focuses on increasing your exposure on popular search engines such as Google, Bing, Yahoo, etc.
Search Engine Marketing (SEM)
Utilizes paid advertising through search engines, to increase your website or social media pages, and is typically used alongside of SEO.
Mobile Marketing
Combines many of the digital marketing platforms, usually in tandem with text messaging, social media, email, and applications.